If Google is suspicious of a site they can take manual action, where a
member of the support team manually delists the site from the search
results. When a warning is sent out to a site it is given a time frame
of about six months to alter and delete malignant unnatural links. The
owners of the site are then urged to submit a reconsideration request.
Without this request the site will reach its expiration date.
After a site is tagged for unnatural links their rankings on search engine pages will generally dramatic decrease, and this can have a drastic affect on small businesses that operate online. Small companies without SEO technicians to help the company’s products fall into the lap of the searcher and work to to dissolve unnatural links are then left at the mercy of dropping search results. Without this key lead generation channel, many small businesses are doomed.
It is particularly beneficial for businesses to utilize the Google Webmaster Guidelines located on Google’s support page to distinguish what is profitable for page rankings and what will lower a site’s ranking.
For instance on Google’s support page they frown against most but not all purchased links – since most purchased links are unnatural. Google advises webmasters to include a “rel=nofollow” attribute on links purchased for advertising, so they know the link isn’t intended to manipulate search results. Alternatively those links can be redirected to an intermediate page that is blocked from search engines with a robots.txt file.
Another way for companies to stay in Google’s search results and good graces is to hire trained personnel to get unnatural links deleted, or, as an economically friendlier option, utilize sites such as deletebacklinks.com, linkdelete.com and removeem.com. These sites claim to specialize in assisting other sites that have run into trouble with unnatural links – but tread cautiously. You want to be very careful not to delete natural, beneficial links, because destroying your link profile could have an equally negative effect on your site’s rankings.
After a site is tagged for unnatural links their rankings on search engine pages will generally dramatic decrease, and this can have a drastic affect on small businesses that operate online. Small companies without SEO technicians to help the company’s products fall into the lap of the searcher and work to to dissolve unnatural links are then left at the mercy of dropping search results. Without this key lead generation channel, many small businesses are doomed.
What Can Small Business Do About Unnatural Links?
What affected businesses can do to improve their rankings on search engine pages and site traffic is to begin a detox of unnatural links from their individual sites. You can download your backlinks and sort by date to get an idea of what kind of recent link activity is attached to your site.It is particularly beneficial for businesses to utilize the Google Webmaster Guidelines located on Google’s support page to distinguish what is profitable for page rankings and what will lower a site’s ranking.
For instance on Google’s support page they frown against most but not all purchased links – since most purchased links are unnatural. Google advises webmasters to include a “rel=nofollow” attribute on links purchased for advertising, so they know the link isn’t intended to manipulate search results. Alternatively those links can be redirected to an intermediate page that is blocked from search engines with a robots.txt file.
Another way for companies to stay in Google’s search results and good graces is to hire trained personnel to get unnatural links deleted, or, as an economically friendlier option, utilize sites such as deletebacklinks.com, linkdelete.com and removeem.com. These sites claim to specialize in assisting other sites that have run into trouble with unnatural links – but tread cautiously. You want to be very careful not to delete natural, beneficial links, because destroying your link profile could have an equally negative effect on your site’s rankings.
No comments:
Post a Comment